What we did
Ideation, Art Direction, Illustration, Character Design,
Animation, Video Production and Direction
It was a time when Flipkart, the online retail giant had recently launched its own mobile app. As the app got popular, the features and services got better with each update. The task now was to communicate the ease at which you can search and order from anywhere using the app, while also making it sticky to generate further downloads.
We created a series of simple and fun 15 seconder informative films that did all the talking, even without a voice over. The four features were brought out in four hilarious, yet charming situations that brought a smile on everyone’s face. Which was then rightfully positioned as Be Appy series. We conceptualised, scripted and executed the series, and boy, were we appy to do it.