Hawalker

Hawalker

Hawalker

A CHANGE IN PACE

What we did

Brand Identity, Brand Messaging, Brand Imagery, Space Design, Communication Design, Art Direction, Packaging, Character Design, Animation, TV Commercials

Background

When launched, Hawalker became widely known in a short time, owing to the brand being one of the firsts to introduce Hawaii flip flops in South India. This footwear brand evolved with the times. And after 40+ years into the run, it was time for a complete overhaul. The philosophy of “Walking with now”, was long due in its own design thinking.
 

The work

We led the brand to a 360 Rebrand. Right from package designing to branding its first ever brick and mortar store. We gave Hawalker a younger face. Complete with a mascot that even featured in its own TVCs. Our focus was on creating a fun new outlook that would attract the younger generation, so Hawalker could continue creating instant hits like, it has over the years.


Our Contribution

We led the brand to a 360 Rebrand. Right from package designing to branding its first ever brick and mortar store. We gave Hawalker a younger face. Complete with a mascot that even featured in its own TVCs. Our focus was on creating a fun new outlook that would attract the younger generation, so Hawalker could continue creating instant hits like, it has over the years.













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