Mahindra Mojo

Trails-Illustration

MAHINDRA MOJO

BRING HOME THE TOURER

What we did

Visual Design, Art Direction, Space Design, Store Design Guideline,
Accessory Design, Store Branding, Wall Murals

Background

Enter Mahindra’s flagship motorcycle – Mojo. A tourer with a bold new face. We were given the task of giving this ride its first ever showroom. Meaning every element added to the showroom had to be critically filtered as this set the tone for the rest that would follow.

But how do you design a home for a machine whose natural habitat is far away from one?


The Work

The mojo didn’t have a true home. But every cafe and pub along the way became one. Driven from this insight, we designed the showroom to provide a near pub-like experience by combining darker colors and dim lights with shiny chrome finishes. It also served as a simple reminder that what’s in store for prospective Mojo owners could be found in-store.
 

 

The Work

The mojo didn’t have a true home. But every cafe and pub along the way became one. Driven from this insight, we designed the showroom to provide a near pub-like experience by combining darker colors and dim lights with shiny chrome finishes. It also served as a simple reminder that what’s in store for prospective Mojo owners could be found in-store.
 

 

The Work

The mojo didn’t have a true home. But every cafe and pub along the way became one. Driven from this insight, we designed the showroom to provide a near pub-like experience by combining darker colors and dim lights with shiny chrome finishes. It also served as a simple reminder that what’s in store for prospective Mojo owners could be found in-store.
 

 

 

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